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Get New Customers
We'll introduce you to new customers through RepairPal.com, the largest trusted auto repair marketplace, and partners like CarMax and USAA.
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Boost Your Average Repair Order
Each month, millions of RepairPal consumers search for mid-to-major mechanical repairs and on average spend $800–$1,200 when visiting a Certified shop.
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Build Trust
RepairPal Certified shops are trusted by consumers as the standard for high quality and fair prices. This trust helps your customers feel confident about their repair service with you and that they're not being overcharged.
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Increase Customer Retention
We also help you with customer retention by providing an independent third-party quality and satisfaction Certification, and proof of fair prices with our best-in-class estimator.
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Millions of consumer searches each month help drive new customers to your shop.
Reputation-building tools to help generate more reviews and referrals.
Referrals from 100+ trusted partners including CarMax and USAA.
Enhanced online visibility through your RepairPal Shop Profile.
High-value repair opportunities averaging $800–$1,200 per first visit.
Integrated estimator and online booking to improve trust and save your team time.
Easy-to-use Shop Dashboard for managing appointments, calls, messages, tows, and analytics.
Personalized onboarding and training tailored to your business.
Automated customer updates via email and text throughout the repair process.
Dedicated Shop Success support to help maximize your results.
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⸻ GET NEW CUSTOMERS
How Do I Get More Customers in My Auto Repair Shop?
Growing a repair business is a big challenge: Consumers want an easy, high-quality car repair experience, but they may not know how to find you and might not trust you on reputation alone. Fortunately, RepairPal - trusted by consumers as the standard for high-quality and fair prices - can help you increase your car count, conversion rate, and bottom line.
Word-of-mouth marketing is immensely valuable to any auto repair shop owner - after all, new folks can’t come to your shop if they don’t know about it - but as nice as word of mouth is, it shouldn’t be the only marketing strategy you rely on.
Even with loyal customers who spread the good word about your shop, you’ll eventually hit a plateau. People don’t have an endless number of friends and family in the area to refer to your shop to.
Website and Online
Marketing
01
Website and Online Marketing
When people are in need of a service, where do they look? Online. This means you should do everything in your power to make sure your shop is visible — and attractive — to potential customers searching on their computers and phones.
By being listed in RepairPal's online directory, Certified shops gain access to a larger audience of car owners actively looking for trustworthy, high-quality automotive repair shops. This extra visibility ensures that customers in need of service find your shop quickly, helping drive new business directly to you.
RepairPal also provides Certified shops with online marketing strategies, content, and assets. Our exclusive marketing toolkit covers social media, search engine optimization, website optimization, and traditional marketing to help your business stand out and attract more customers without breaking the bank.
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Local SEO
02
Local SEO
Optimizing your shop's online presence to increase your visibility in local search results will help you get more traffic from search engines like Google. To rank higher for local searches:
✅ Claim and optimize your Google Business Profile
✅ Add location-rich keywords to your website content
✅ Focus on high-authority online directories like RepairPal, Yelp, and Bing Places
✅ Encourage customer reviews
Partnering with RepairPal is an inexpensive way to enhance your local SEO strategy: we rank for high-intent auto repair keywords that drive traffic to our directory of RepairPal Certified shops - doing the heavy lifting for you. RepairPal's best practices for boosting Google rankings are another valuable resource, helping your shop to maintain a competitive edge online.
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Community Engagement
03
Community Engagement
Attending public or industry events is an effective way to raise your business's profile and make connections. RepairPal Certification boosts your shop's credibility at car care clinics, local fairs, and sponsored events with other local businesses: all RepairPal Certified shops have been evaluated to the highest standards of quality, customer satisfaction, and fair pricing. Participating in these community gatherings helps you showcase your team's expertise while highlighting your shop's commitment to high-quality work from expert technicians at a fair price.
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53.5%
of shop owners see digital marketing and online advertising as the most important ways to grow a business
53.5%
of shop owners see digital marketing and online advertising as the most important ways to grow a business
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“RepairPal gives me a car count that I would not otherwise see.”
Charlie Payne
“RepairPal has brought in new good business, the dashboard works really well to be able to hear the calls and make adjustments, and the estimator tool works well and delivers accurate price ranges.”
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Mike Koch
“We love the platform that RepairPal created to assist shops like ours connect with local customers that need our services.”
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Justin Harris
⸻ GROW YOUR BUSINESS
What Do Shop Owners Love About RepairPal?
4,700+ auto repair facilities are RepairPal Certified growing their business. These are the recurring reasons why they say they'd recommend RepairPal to other shops:
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New customers they would not have had outside of RepairPal |
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Great warranty work from partners like CarMax |
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Increased car count and profits |
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Easy money and a great revenue stream |
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Fantastic ARO due to mid-to-major mechanical repair work |
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Easy to use |
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Good partnership - well worth the money |
Low Risk Offer
Low Risk Offer
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