RepairPal for Auto Repair Shops

Features of Certification that help your auto repair business grow include:

• Referral Partner Program

  Receive additional appointments and calls with optional RepairPal partners like CarMax, Consumer Reports, and USAA referring customers in need of auto repair to your shop. Our partners market the RepairPal Network to their members, including offering reduced deductibles and paying for email, web campaigns, agent training and more. Being Certified means you benefit from the credibility and marketing of some of the biggest, nationally known partners in the industry.

• Online Shop Profile

  Let your shop shine and attract high-intent customers searching for repair online. With your Shop Profile, you can show off your shop and make a great first impression by highlighting your services, amenities, discount coupons, and customer reviews. You can also grab the attention of potential customers and make booking an appointment with you a no-brainer by including attractive photos, good marketing text, and details about what makes your shop special.

• Real-Time Appointment Scheduling

  Improve conversion, drive revenue, and save time with RepairPal's free connection with AutoOps. With integrations with most shop management systems, Real-Time Scheduling only gives customers the ability to schedule during times that are available on your shop’s calendar (or according to your schedule settings). Appointments will automatically be put on your shop calendar which saves you time and prevents double booking and the need for call-back appointment confirmations.

• Shop Dashboard

  Optimize your auto repair shop's performance and maximize ROI: the dashboard was designed to help you grow your business:

   View and manage appointments to increase car count

   Connect directly with customers to increase conversion

    Respond to all reviews to strengthen your online reputation and attract new customers

   Upload photos and highlight your shop's expertise and offerings to stand out from the crowd

   Review calls to help your team provide great customer experiences and gain customers for life

   Access CarMax MaxCare policies to process claims quickly

    Get insights on key business metrics to track your success

• Review Management

  Gain even more rave reviews for your shop quickly and easily. RepairPal will request, collect, and verify reviews on your shop's behalf for you to manage and respond to. When looking for a repair shop, reviews play an important role: statistics show potential customers choose businesses with recent reviews, and those reviews help them decide whether to do repairs with shops like yours. Responding to positive (and even negative) reviews is an important way to create returning customers, attract new ones, and build up your shop's online reputation even further.

• Automated Email and Text Communications

  Create a great customer experience from beginning to end with our automated email and text communications. From customer messages, appointment confirmations and reminders, to post repair thanks yous and review requests, you can keep your customers informed and engaged throughout the repair process. This consistent communication builds trust between you and your customers and reduces any stress they might have from making a large purchase - leading to a better overall experience. And when customers feel well taken care of, they're more likely to return and recommend your shop to others.

• Estimator Widget For Your Website

  Our Fair Price Estimator educates consumers about the cost of auto repair and helps build trust and confidence with your customers. It takes industry estimating guides, makes them consumer friendly, and is designed to be fair - for both consumers and you. By including this tool on your website, you can ensure your customers don’t leave the shop feeling like they have overspent. Plus, customers can book appointments directly after receiving their estimate, saving you and your team valuable time!

• Virtual Marketing Support

  Stand out from the crowd and attract more customers both online and offline. We'll be your virtual marketing partners to help you shine and make choosing your shop an easy choice for consumers. Certified shops get access to our free marketing tips, toolkits, tutorials, content, assets, and strategies:

   Handbook: RepairPal Toolkit for Marketing your Business

    Video: Marketing Masterclass series

    E-book: Top Marketing Tips from Certified Shops

    Video: Canva for shops tutorial and templates

   Digital and print assets

    CarMax digital assets

   Social media posts

   Social Media Calendar

   Blog content

• Shop Success Team

  Improve customer conversion and get the maximum value of your RepairPal Certification with the help of our Shop Success team. Once your Certification is complete, you'll start onboarding. We'll then help you set up your Shop Profile and provide you with training on the Shop Dashboard and our partner program. Afterwards, the Shop Success team will be your partners in achieving continuous growth and success. They'll help you leverage all the tools and resources available throughout your RepairPal lifetime and ensure you attract more customers, convert them, and enhance their experience for increased customer retention.