Workshop Graphic

Get new customers

into your auto repair shop and

increase your average repair order, customer retention, trust with customers

RepairPal is the key partner for your growing auto repair shop. We introduce our Certified shops to new, high-value customers through repairpal.com, the largest site for auto repair, and through the recommendation of our 100+ partners like USAA, CarMax and Consumer Reports. Millions of consumers visit repairpal.com each month looking for mid-to-major mechanical repair service, and the average customer spends $800-$1,000 at their Certified shop visits.

We also help you with customer retention by providing an independent 3rd party quality and satisfaction Certification, and proof of fair prices with our best-in-class estimator.

Becoming RepairPal Certified opens the door to new customers actively searching for reliable auto repair services. As a Certified shop, you're part of RepairPal's trusted network, connecting you with millions of car owners looking for high-quality repair at a fair price. This means more potential customers discovering your shop.

And when customers know that they can trust your shop, have an excellent service experience, and receive expert care for their cars, they're more likely to return for future repairs and will feel confident following your recommendations for their vehicle's needs. Happy, satisfied customers are more likely to stick with your shop, staying loyal for the long haul.

Get New Customers

We'll introduce you to new customers through RepairPal.com, the largest trusted auto repair marketplace, and partners like USAA, CarMax, and Consumer Reports.

Boost Your Average Repair Order

Each month, millions of RepairPal consumers search for mid-to-major mechanical repairs and on average spend $800–$1,000 when visiting a Certified shop.

Build Trust

RepairPal Certified shops are trusted by consumers as the standard for high quality and fair prices. This trust helps your customers feel confident about their repair service with you and that they're not being overcharged.

Increase Customer Retention

We also help you with customer retention by providing an independent third-party quality and satisfaction Certification, and proof of fair prices with our best-in-class estimator.

RepairPal introduces our Certified shops to new customers: millions of consumers each month visit repairpal.com searching for mid-to-major mechanical repairs and the average customer spends $800-$1,000 at their first shop visit. Through the Partner Program, shops receive even more referrals from over 100 partners like CarMax, USAA, Consumer Reports, and some of the largest roadside providers. To help shops manage the business received from RepairPal, the user-friendly Shop Dashboard efficiently manages appointments, calls, messages, CarMax MaxCare policies, tows, and business analytics.

To set your shop apart from the competition, RepairPal supports you with a suite of tools focused on growth and customer satisfaction. Automated email and text communications ensure your customers are kept informed throughout their experience, rave reviews that we'll help you generate drive referrals and strengthen your online reputation, and your Shop Profile boosts your online visibility and attracts customers. Including the Estimator on your website ensures your customers don’t leave the shop feeling like they've overspent, and customers can book appointments directly after receiving their estimate - saving you and your team valuable time.

As a Certified shop, you'll never have to worry about figuring it out on your own. We'll do a deep dive and get to know you and your repair business and we'll provide one-on-one training, tips, and best practices on providing high-quality customer experiences. The Shop Success team will be there every step of the way to help you maximize your results and increase the value you get from RepairPal.

Features of Certification that help your auto repair business grow include:

Referral Partner Program

Receive additional appointments and calls with optional RepairPal partners like CarMax, Consumer Reports, and USAA referring customers in need of auto repair to your shop. Our partners market the RepairPal Network to their members, including offering reduced deductibles and paying for email, web campaigns, agent training and more. Being Certified means you benefit from the credibility and marketing of some of the biggest, nationally known partners in the industry.
Online Shop Profile

Let your shop shine and attract high-intent customers searching for repair online. With your Shop Profile, you can show off your shop and make a great first impression by highlighting your services, amenities, discount coupons, and customer reviews. You can also grab the attention of potential customers and make booking an appointment with you a no-brainer by including attractive photos, good marketing text, and details about what makes your shop special.
Real-Time Appointment Scheduling

Improve conversion, drive revenue, and save time with RepairPal's free connection with AutoOps. With integrations with most shop management systems, Real-Time Scheduling only gives customers the ability to schedule during times that are available on your shop’s calendar (or according to your schedule settings). Appointments will automatically be put on your shop calendar which saves you time and prevents double booking and the need for call-back appointment confirmations.
Shop Dashboard

Optimize your auto repair shop's performance and maximize ROI: the dashboard was designed to help you grow your business:

View and manage appointments to increase car count

Connect directly with customers to increase conversion

Respond to all reviews to strengthen your online reputation and attract new customers

Upload photos and highlight your shop's expertise and offerings to stand out from the crowd

Review calls to help your team provide great customer experiences and gain customers for life

Access CarMax MaxCare policies to process claims quickly

Get insights on key business metrics to track your success
Review Management

Gain even more rave reviews for your shop quickly and easily. RepairPal will request, collect, and verify reviews on your shop's behalf for you to manage and respond to. When looking for a repair shop, reviews play an important role: statistics show potential customers choose businesses with recent reviews, and those reviews help them decide whether to do repairs with shops like yours. Responding to positive (and even negative) reviews is an important way to create returning customers, attract new ones, and build up your shop's online reputation even further.
Automated Email and Text Communications

Create a great customer experience from beginning to end with our automated email and text communications. From customer messages, appointment confirmations and reminders, to post repair thanks yous and review requests, you can keep your customers informed and engaged throughout the repair process. This consistent communication builds trust between you and your customers and reduces any stress they might have from making a large purchase - leading to a better overall experience. And when customers feel well taken care of, they're more likely to return and recommend your shop to others.
Estimator Widget For Your Website

Our Fair Price Estimator educates consumers about the cost of auto repair and helps build trust and confidence with your customers. It takes industry estimating guides, makes them consumer friendly, and is designed to be fair - for both consumers and you. By including this tool on your website, you can ensure your customers don’t leave the shop feeling like they have overspent. Plus, customers can book appointments directly after receiving their estimate, saving you and your team valuable time!
Virtual Marketing Support

Stand out from the crowd and attract more customers both online and offline. We'll be your virtual marketing partners to help you shine and make choosing your shop an easy choice for consumers. Certified shops get access to our free marketing tips, toolkits, tutorials, content, assets, and strategies:

Handbook: RepairPal Toolkit for Marketing your Business

Video: Marketing Masterclass series

E-book: Top Marketing Tips from Certified Shops

Video: Canva for shops tutorial and templates

Digital and print assets

CarMax digital assets

Social media posts

Social Media Calendar

Blog content
Shop Success Team

Improve customer conversion and get the maximum value of your RepairPal Certification with the help of our Shop Success team. Once your Certification is complete, you'll start onboarding. We'll then help you set up your Shop Profile and provide you with training on the Shop Dashboard and our partner program. Afterwards, the Shop Success team will be your partners in achieving continuous growth and success. They'll help you leverage all the tools and resources available throughout your RepairPal lifetime and ensure you attract more customers, convert them, and enhance their experience for increased customer retention.

What do shop owners love about RepairPal?

Over 4,000 auto repair facilities are RepairPal Certified growing their business. These are the recurring reasons why they say they'd recommend RepairPal to other shops:

New customers they would not have had outside of RepairPal
Great warranty work from partners like CarMax
Increased car count and profits
Easy money and a great revenue stream
Fantastic ARO due to mid-to-major mechanical repair work
Easy to use
Good partnership - well worth the money

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FAQs

How does RepairPal help me grow my auto repair shop business?

RepairPal introduces Certified shops to new, high-quality customers through repairpal.com, the largest site for auto repair, and through the recommendation of our 100+ partners like USAA, CarMax, and Consumer Reports. Millions of consumers visit repairpal.com each month looking for mid-to-major mechanical repair service, and the average customer spends $800-$1,000 at their Certified shop visits. We also help you with customer retention by providing an independent 3rd party quality and satisfaction Certification, and proof of fair prices with our best-in-class estimator.
How does my shop become RepairPal Certified?
What type of shops are eligible for RepairPal Certification?
How long does the Certification process take?
How do consumers find my shop?

Potential new customers will be able to find your shop on repairpal.com in the directory and in the Fair Price Estimator by searching for their vehicle repair need in the zip code where your business is located.

Customers searching online for repair in your area and those that know your shop by name will be able to find your RepairPal Shop Profile in the search engine results.

Customers and members of our partners who are in need of repair will be able to find your shop through our partners' websites and agents, as well as RepairPal's Consumer Engagement and CarGenius teams.
Can RepairPal Certification help with customer retention?
How do I get referrals from RepairPal Partners?
What types of marketing support does RepairPal provide?

We'll be your virtual marketing partners to help you shine and make choosing your shop an easy choice for consumers. Certified shops get access to our free marketing tips, toolkits, tutorials, content, assets, and strategies:

Handbook: RepairPal Toolkit for Marketing your Business

Video: Marketing Masterclass series

E-book: Top Marketing Tips from Certified Shops

Video: Canva for shops tutorial and templates

Digital and print assets

CarMax digital assets

Social media posts

Social Media Calendar

Blog content
What kind of support does RepairPal offer after Certification?

Once your Certification is complete, you'll start onboarding and we'll help you set up your Shop Profile and train you on the Shop Dashboard and our partner program. Afterwards, the Shop Success team will be your partners in achieving continuous growth and success and will help you leverage all the tools and resources available throughout your RepairPal lifetime; ensuring you attract more customers, convert them, and enhance their experience for increased customer retention.
What if I don’t meet the Certification requirements?
How does RepairPal pricing work?

RepairPal charges a monthly fee for participating in the RepairPal Certification Program, which gets your shop listed in the directory and gives you access to the partner program, virtual marketing partnership, and Shop Dashboard features that were designed to help you grow your business. There are also two billing options for you to choose from in terms of how you pay for the volume you're getting from RepairPal. Joining the network is low risk: your first month’s membership is free!